Mall Marketing Digest's purpose is to illuminate the aesthetics and science of retail in India.
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Insight
Vishwadeep Bajaj, CEO, Valuefirst, shares his thoughts and experience on usage of technolo.......
Retail History
Bose has cultivated its premium positioning through marriage of technological excellence, .......
Column
The retail creates ripples of business opportunity for many other sectors. .......
Aug 19: Govind Shrikhande is promoted as MD and CEO of Shoppers Stop; B S Nagesh would be vice-chairman of the retail brand * Spencer’s Retail has brought down its cost per square feet by 12 percent by aggressively working at every aspect from rental to sourcing and staffing. It expects to break-even in six-months at the store level and in a year at the company level * Movie Time Multiplex has opened its first multiplex in Kolkata this week *


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This Fortnight (16-30 April, 2009) Subscribe
Mall Sutra
The identity and purpose of a mall needs to be established.
Retail Estate
The organized retail’s big hurdle is high retail rent.
Strategy
Philips India is using the tricks of experiential marketing to drive sales.
Trends
KPMG report on retail says that the long term prospects for retail chain expansion are still attractive.
Retail Design
Caiman plays up its products in its store at DLF Place in Saket.
Retail Tech
An integrated software solution could help in ensuring safety—and even watch the number of footfalls.

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