Welcome to Mall Marketing Digest. India's first Mall Marketing fortnightly covering diverse brands from all aspects of retail. .


• Mall Sutra	• Retail Estate	• Strategy	• Trends	• Retail Design	• Retail Tech

Insight
	The competition in the durable category is intense, yet the opportunity is huge. Pranay Dh.......

Retail History
	The Body Shop became one of the icons of the high streets in the 1980s in Britain through .......

Consumer Behaviour
	The retail chains are investing on methods and technologies to track consumer behaviour........

Aug 25: The Lulu Group, which has 70 malls in UAE and Gulf countries, would construct a mall in Kochi * Reebok India plans to have 55 more Classic stores by year end * Bharti Retail in a bid to grow faster would outsource technology from IBM *

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This Fortnight (1-15 August, 2008)

Mall Sutra

The optimum use of energy resources not only improve profitability, but also help in branding and connect with the consumers better.

Retail Estate

Mumbai would have four jewellery malls by the end of 2008

Strategy

Future Group’s alliance with Godrej would help to create products which would fulfil the latent needs of consumers.

Trends

Many brands are relying on fresh approach that naturally comes to young execs.

Retail Design

While making the Sea Horse Building Product Mall, the conventional formula in retail space design—where space-treatment takes a back seat and the products do the talking was given a fresh spin.

Retail Tech

Oracle’s suit of products manages the information technology backbone of a major retailer not only efficiently, but effectively.